Milk Moovement
Redefined dairy supply chain
An influential instrument that unites all participants in the milk production network with capabilities for overseeing transport, tracking output, monitoring standards, compensating distributors, and beyond.
Defining the Problems
While identifying the fundamental issues impacting the overall experience surrounding various tasks on the platform, I engaged with our clients and identified the main issues.
Common feedback indicated the need for more cohesion in the processes that many individuals across the dairy supply chain rely on to manage their daily workflows efficiently.
Another feedback that came up frequently was the need for more management at each phase of the process, which should ideally be intuitive, trackable, and secure.
The application’s overall usability and experience efficiencies were plagued with UI bugs and broken flows.
These issues led to perplexity during simple task completion, which decreased user retention and ultimately undermined the platform’s trustworthiness and reliability.
Design Process
Every project started with a detailed kick-off meeting to understand the business objectives, client requirements, intended functionality, and expected results. Typically, this process is coupled with a review of the present experience and competitor analysis to pinpoint improvement opportunities and fresh innovations.
Informed by these research results, I fashioned low fidelity wireframes to solicit feedback on the proposed solutions.
After enhancing the wireframes with my team, I developed high-fidelity prototypes, integrating visuals, brand, and textual content.
Recognizing the importance of mobile connection for our clients (roughly 65%), I crafted a mobile experience tailored for our dairy drivers, factory managers, and producers.
Upon receiving endorsement of the proposed user experience, I orchestrated the transfer of designs and resources to the development team. As the principal designer, my role extended into the development stage, guaranteeing precise realization and pursuing meticulous quality check-ups to comply with practical and design prerequisites.
On the go
Operators, recipients, facility managers. All are harmonized and entirely portable whenever the crew is mobile.
Integrated, user-friendly, and safe.
Mobile app case study
Everything in flow
Clean, modern, and fluid components
Labels, icons, tooltips. No guessing
Reduce cognitive overload
No 'hidden' features
Endless configurability
Solution and Results
The ultimate outcome combined comprehensive market studies, empathizing on a human level with our clients, and strategically mapping a path to deliver innovative solutions. This has yielded a tool that is not only usable and powerful but also thoughtfully planned, scalable, and designed primarily to overcome many obstacles confronted by everyone across the dairy supply chain.
+105%
Trust and reliability
+70%
User satisfaction
-5%
User error rate
~90s
Time on task
Learnings and Next Steps
Even as we roll out a new feature or product to our users and set a trajectory for future enhancements – our commitment to refining and tailoring it to their requirements persists. To that end, we diligently monitor specific user data points such as:
Heat maps showing user activities throughout the app
Behaviour mapping for troubleshooting experience barriers
User retention and engagement analysis
Measuring task completion times
Conducting outreach to assess the satisfaction level of our users
Milk Moovement
Redefined dairy supply chain
An influential instrument that unites all participants in the milk production network with capabilities for overseeing transport, tracking output, monitoring standards, compensating distributors, and beyond.
Defining the Problems
While identifying the fundamental issues impacting the overall experience surrounding various tasks on the platform, I engaged with our clients and identified the main issues.
Common feedback indicated the need for more cohesion in the processes that many individuals across the dairy supply chain rely on to manage their daily workflows efficiently.
Another feedback that came up frequently was the need for more management at each phase of the process, which should ideally be intuitive, trackable, and secure.
The application’s overall usability and experience efficiencies were plagued with UI bugs and broken flows.
These issues led to perplexity during simple task completion, which decreased user retention and ultimately undermined the platform’s trustworthiness and reliability.
Design Process
Every project started with a detailed kick-off meeting to understand the business objectives, client requirements, intended functionality, and expected results. Typically, this process is coupled with a review of the present experience and competitor analysis to pinpoint improvement opportunities and fresh innovations.
Informed by these research results, I fashioned low fidelity wireframes to solicit feedback on the proposed solutions.
After enhancing the wireframes with my team, I developed high-fidelity prototypes, integrating visuals, brand, and textual content.
Recognizing the importance of mobile connection for our clients (roughly 65%), I crafted a mobile experience tailored for our dairy drivers, factory managers, and producers.
Upon receiving endorsement of the proposed user experience, I orchestrated the transfer of designs and resources to the development team. As the principal designer, my role extended into the development stage, guaranteeing precise realization and pursuing meticulous quality check-ups to comply with practical and design prerequisites.
On the go
Operators, recipients, facility managers. All are harmonized and entirely portable whenever the crew is mobile.
Integrated, user-friendly, and safe.
Mobile app case study
Everything in flow
Clean, modern, and fluid components
Labels, icons, tooltips. No guessing
Reduce cognitive overload
No 'hidden' features
Endless configurability
Solution and Results
The ultimate outcome combined comprehensive market studies, empathizing on a human level with our clients, and strategically mapping a path to deliver innovative solutions. This has yielded a tool that is not only usable and powerful but also thoughtfully planned, scalable, and designed primarily to overcome many obstacles confronted by everyone across the dairy supply chain.
+105%
Trust and reliability
+70%
User satisfaction
-5%
User error rate
~90s
Time on task
Learnings and Next Steps
Even as we roll out a new feature or product to our users and set a trajectory for future enhancements – our commitment to refining and tailoring it to their requirements persists. To that end, we diligently monitor specific user data points such as:
Heat maps showing user activities throughout the app
Behaviour mapping for troubleshooting experience barriers
User retention and engagement analysis
Measuring task completion times
Conducting outreach to assess the satisfaction level of our users
Milk Moovement
Redefined dairy supply chain
An influential instrument that unites all participants in the milk production network with capabilities for overseeing transport, tracking output, monitoring standards, compensating distributors, and beyond.
Defining the Problems
While identifying the fundamental issues impacting the overall experience surrounding various tasks on the platform, I engaged with our clients and identified the main issues.
Common feedback indicated the need for more cohesion in the processes that many individuals across the dairy supply chain rely on to manage their daily workflows efficiently.
Another feedback that came up frequently was the need for more management at each phase of the process, which should ideally be intuitive, trackable, and secure.
The application’s overall usability and experience efficiencies were plagued with UI bugs and broken flows.
These issues led to perplexity during simple task completion, which decreased user retention and ultimately undermined the platform’s trustworthiness and reliability.
Design Process
Every project started with a detailed kick-off meeting to understand the business objectives, client requirements, intended functionality, and expected results. Typically, this process is coupled with a review of the present experience and competitor analysis to pinpoint improvement opportunities and fresh innovations.
Informed by these research results, I fashioned low fidelity wireframes to solicit feedback on the proposed solutions.
After enhancing the wireframes with my team, I developed high-fidelity prototypes, integrating visuals, brand, and textual content.
Recognizing the importance of mobile connection for our clients (roughly 65%), I crafted a mobile experience tailored for our dairy drivers, factory managers, and producers.
Upon receiving endorsement of the proposed user experience, I orchestrated the transfer of designs and resources to the development team. As the principal designer, my role extended into the development stage, guaranteeing precise realization and pursuing meticulous quality check-ups to comply with practical and design prerequisites.
On the go
Operators, recipients, facility managers. All are harmonized and entirely portable whenever the crew is mobile.
Integrated, user-friendly, and safe.
Mobile app case study
Everything in flow
Clean, modern, and fluid components
Labels, icons, tooltips. No guessing
Reduce cognitive overload
No 'hidden' features
Endless configurability
Solution and Results
The ultimate outcome combined comprehensive market studies, empathizing on a human level with our clients, and strategically mapping a path to deliver innovative solutions. This has yielded a tool that is not only usable and powerful but also thoughtfully planned, scalable, and designed primarily to overcome many obstacles confronted by everyone across the dairy supply chain.
+105%
Trust and reliability
+70%
User satisfaction
-5%
User error rate
~90s
Time on task
Learnings and Next Steps
Even as we roll out a new feature or product to our users and set a trajectory for future enhancements – our commitment to refining and tailoring it to their requirements persists. To that end, we diligently monitor specific user data points such as:
Heat maps showing user activities throughout the app
Behaviour mapping for troubleshooting experience barriers
User retention and engagement analysis
Measuring task completion times
Conducting outreach to assess the satisfaction level of our users