Milk Moovement Mobile App
Reconnecting dairy collaborators
An innovative mobile resource that links everyone in the dairy industry, offering precise advantages such as tracking transport, pathfinding, quality surveillance, collections, deliveries, and additional features.
Defining the Problems
For quite some time, the dairy sector has been desperate for innovative and trustworthy strategies to update its outdated methods, which have become all too familiar. With changing times, industry anticipations have transformed, and our initial Milk Moovement mobile app has become a confusing, burdensome platform—it was high time we enhanced the user interface.
When it came to redesigning the Milk Moovement application, we didn't just focus on making it look modern. We prioritized the needs of our users. Through extensive discussions with customers and app users, we identified areas where the current experience was falling short of their expectations. This feedback was invaluable in shaping the new and improved user interface.
Guided experience
A simple, easy-to-understand, comprehensive journey guiding drivers from commencement to completion, encompassing all intermediate steps.
Quick and easy.
Design Process
Every project started with a detailed kick-off meeting to understand the business objectives, client requirements, intended functionality, and expected results. Typically, this process is coupled with a review of the present experience and competitor analysis to pinpoint improvement opportunities and fresh innovations.
Informed by these research results, I fashioned low fidelity wireframes to solicit feedback on the proposed solutions.
After enhancing the wireframes with my team, I developed high-fidelity prototypes, integrating visuals, brand, and textual content.
Recognizing the importance of mobile connection for our clients (roughly 65%), I crafted a mobile experience tailored for our dairy drivers, factory managers, and producers.
Upon receiving endorsement of the proposed user experience, I orchestrated the transfer of designs and resources to the development team. As the principal designer, my role extended into the development stage, guaranteeing precise realization and pursuing meticulous quality check-ups to comply with practical and design prerequisites.
Solution and Results
The ultimate outcome combined comprehensive market studies, empathizing on a human level with our clients, and strategically mapping a path to deliver innovative solutions. This has yielded a tool that is not only usable and powerful but also thoughtfully planned, scalable, and designed primarily to overcome many obstacles confronted by everyone across the dairy supply chain.
+105%
Trust and reliability
+85%
User satisfaction
-9%
User error rate
~75s
Time on task
Milk Moovement Mobile App
Reconnecting dairy collaborators
An innovative mobile resource that links everyone in the dairy industry, offering precise advantages such as tracking transport, pathfinding, quality surveillance, collections, deliveries, and additional features.
Defining the Problems
For quite some time, the dairy sector has been desperate for innovative and trustworthy strategies to update its outdated methods, which have become all too familiar. With changing times, industry anticipations have transformed, and our initial Milk Moovement mobile app has become a confusing, burdensome platform—it was high time we enhanced the user interface.
When it came to redesigning the Milk Moovement application, we didn't just focus on making it look modern. We prioritized the needs of our users. Through extensive discussions with customers and app users, we identified areas where the current experience was falling short of their expectations. This feedback was invaluable in shaping the new and improved user interface.
Guided experience
A simple, easy-to-understand, comprehensive journey guiding drivers from commencement to completion, encompassing all intermediate steps.
Quick and easy.
Design Process
Every project started with a detailed kick-off meeting to understand the business objectives, client requirements, intended functionality, and expected results. Typically, this process is coupled with a review of the present experience and competitor analysis to pinpoint improvement opportunities and fresh innovations.
Informed by these research results, I fashioned low fidelity wireframes to solicit feedback on the proposed solutions.
After enhancing the wireframes with my team, I developed high-fidelity prototypes, integrating visuals, brand, and textual content.
Recognizing the importance of mobile connection for our clients (roughly 65%), I crafted a mobile experience tailored for our dairy drivers, factory managers, and producers.
Upon receiving endorsement of the proposed user experience, I orchestrated the transfer of designs and resources to the development team. As the principal designer, my role extended into the development stage, guaranteeing precise realization and pursuing meticulous quality check-ups to comply with practical and design prerequisites.
Solution and Results
The ultimate outcome combined comprehensive market studies, empathizing on a human level with our clients, and strategically mapping a path to deliver innovative solutions. This has yielded a tool that is not only usable and powerful but also thoughtfully planned, scalable, and designed primarily to overcome many obstacles confronted by everyone across the dairy supply chain.
+105%
Trust and reliability
+85%
User satisfaction
-9%
User error rate
~75s
Time on task
Milk Moovement Mobile App
Reconnecting dairy collaborators
An innovative mobile resource that links everyone in the dairy industry, offering precise advantages such as tracking transport, pathfinding, quality surveillance, collections, deliveries, and additional features.
Defining the Problems
For quite some time, the dairy sector has been desperate for innovative and trustworthy strategies to update its outdated methods, which have become all too familiar. With changing times, industry anticipations have transformed, and our initial Milk Moovement mobile app has become a confusing, burdensome platform—it was high time we enhanced the user interface.
When it came to redesigning the Milk Moovement application, we didn't just focus on making it look modern. We prioritized the needs of our users. Through extensive discussions with customers and app users, we identified areas where the current experience was falling short of their expectations. This feedback was invaluable in shaping the new and improved user interface.
Guided experience
A simple, easy-to-understand, comprehensive journey guiding drivers from commencement to completion, encompassing all intermediate steps.
Quick and easy.
Design Process
Every project started with a detailed kick-off meeting to understand the business objectives, client requirements, intended functionality, and expected results. Typically, this process is coupled with a review of the present experience and competitor analysis to pinpoint improvement opportunities and fresh innovations.
Informed by these research results, I fashioned low fidelity wireframes to solicit feedback on the proposed solutions.
After enhancing the wireframes with my team, I developed high-fidelity prototypes, integrating visuals, brand, and textual content.
Recognizing the importance of mobile connection for our clients (roughly 65%), I crafted a mobile experience tailored for our dairy drivers, factory managers, and producers.
Upon receiving endorsement of the proposed user experience, I orchestrated the transfer of designs and resources to the development team. As the principal designer, my role extended into the development stage, guaranteeing precise realization and pursuing meticulous quality check-ups to comply with practical and design prerequisites.
Solution and Results
The ultimate outcome combined comprehensive market studies, empathizing on a human level with our clients, and strategically mapping a path to deliver innovative solutions. This has yielded a tool that is not only usable and powerful but also thoughtfully planned, scalable, and designed primarily to overcome many obstacles confronted by everyone across the dairy supply chain.
+105%
Trust and reliability
+85%
User satisfaction
-9%
User error rate
~75s
Time on task